Mozilla’s new Wagtail-powered global giving platform

The goal

Mozilla Donate is a tangible way for supporters across the world to support Mozilla and fuel the movement for a healthy internet.

Already big Wagtail fans and users, Mozilla replatformed Donate to Wagtail to provide a secure, positive, uplifting and seamless experience for Mozilla donors.

The goals of the platform were to:

• Enable the Mozilla team to create multiple variants of donation landing pages, forms, and thank you content - each tailored to individual campaigns throughout the year.
• Make use of multivariate testing to nudge up average donation values.
• Be multilingual and multi-currency for a global audience.
• Handle multiple payments options.
• Easily scale to over a million transactions per year.
• Integrate with key business workflows (like their Salesforce CRM).
• Be open source!

What’s under the hood

Wagtail CMS provides a flexible foundation for the Mozilla team to manage their campaign pages and a first-class editorial experience. Donate is integrated with key back end systems like Salesforce and Mozilla’s existing translation workflow to provide a multilingual solution (see pages for France and Germany).

For payment processing, Mozilla selected Braintree Payments, which seamlessly handles the multi-currency requirement.

What’s next?

Mozilla is supporting the further development of internationalised content and translation workflow in Wagtail. Wagtail-localize has been released as an official Wagtail app and will become the standard way to build internationalised Wagtail sites in the future.

Mozilla is also continuing to work through a backlog of improvements to the platform, like adding Google Pay and Apple Pay and extending Wagtail’s A/B testing features to run variants of the same page to improve conversions.